Google Accessibility Team collaborated with SCAD to develop artifacts to educate Google’s staff on
designing for inclusivity and showcase the tremendous impacts of inclusive design.
01.06.20 - 03.04.20
15 creatives from
01 - Challenges
How might we convince product teams to pilot an inclusive design project?
Constraints on Google:
Cost & Competing Priorities
Constraints on SCAD teams:
Fully Virtual Course
02 - Research
The team divided the larger challenge into three drivers: leadership, grassroots, and organization. I led a team of 5 designers to survey and interview CEOs and product managers to learn how inclusive was understand from the leadership level. Overall, the team conducted 18 interviews through video calls, gather over 120 survey responses which gave us over 816 data points to analyze.
Leadership Research Conclusion (Team 1)
Affinitization on Miro
03 - Insights
Stories and Datas
Emotions from stories play a key role in order to get people’s interest in inclusive design. However, it has to be followed by actual data and numbers that connect directly to the team existing OKRs/goals
Lack of Resources
Inclusive design information can be broad and conceptual which lead to confusion when Google employees want to research on inclusive design.
Teams don’t often feel motivated to start inclusive design projects or stay motivated throughout. Lack of motivation is caused by not aware of inclusive design application within the context of the team
04 - Final Solution
Google Reach is an inclusive design incubator centered around empowering and amplifying the voices of “unheard” users as well as provide Google designers seamless access to inclusive design information. This huge goal will be achieved through a series of products ReachMe Hub, Videos, and Reach Everyday.
System Flow Chart
During the final prototype development. I was responsible for materializing ReachMe Hub – the "front page" of Google Reach.
Google Reach / #ReachMe
ReachMe is a movement that gives a platform for unheard stories through implemented reminders, videos, and multiple plug-ins.
Google Reach / ReachMe Hub
ReachMe Hub can be utilized to share and store touching stories from real users across the world. This hub is available to both Google designers and the general public, acting as a channel of communication and connection to embody the values of inclusive design.
Home Landing Page
Upload Your Video
Google Reach /
ReachMe videos bring those stories to life and allow Googlers to connect with excluded individuals on a personal level: their struggles, suggestions, and dream ideas. Each video ends with statistics that show how this one person’s struggles are faced by many.
Kellie's Story, one out of seven real stories we organized
Google Reach /
Reach Everyday is an internal chrome plug-in that seamlessly integrates with an employee’s workday to provide inclusive design learning experience. The plug-in achieves that by providing handy snippets of inclusive design information on
every new tab that is opened.
ReachMe Everyday Demo